THE ACTUAL DOWNLOAD BUTTON / THE "DOWNLOAD" BUTTON THAT INSTALLS MALWARE / ME TRYING TO FIGURE OUT WHICH ONE IS REAL
A Two Buttons post.
Two minutes before the deadline, the form asks whether you want to submit now or check it one more time. You have checked it four times. Your finger hovers. Sweat is a reasonable response. It's 11pm and you could go to bed like a sensible adult, or watch one more episode and be a ruin tomorrow. The remote is in your hand. You already know which one you'll pick, and you still make a show of agonising over it. The group chat suggests drinks on a Tuesday. Your sofa, your pyjamas and your last shred of dignity are all on one side. Your fear of being the one who didn't come is on the other. The leftover curry has been in the fridge for four days. It smells fine. It looks fine. Your stomach, your wallet and your sense of self-preservation hold a brief and tense meeting. **Why it caught on:** the picture is a panel from a comic by Jake Clark, whose name sits in the corner, showing a sweating man forced to choose between two red buttons. Posted on Tumblr and later reused with the button labels replaced, it became the standard way to show two bad or equally tempting options, and it spread because everyone has a choice they can't make.